Marketing Manager

About the Role

Reporting to the General Manager Marketing & Consumer, the Marketing Manager will lead the development and execution of the Titans’ marketing strategy with a focus on driving revenue growth through Membership, ticket sales, and premium hospitality. This role will work across the club’s NRL, NRLW and Netball programs.

Above all, working in a sporting club means having the right attitude, being willing to get your hands dirty and a love of being part of the team.

Key Responsibilities:

• Build and execute the Titans’ annual marketing plan across all online and offline channels with a focus on driving Membership, ticketing and premium hospitality sales.
• Lead the club's marketing automation and personalisation strategy and implementation across email, sms and digital channels.
• Lead and execute the club’s email campaigns across fan engagement, Membership, corporate hospitality, commercial and ticket sales.
• Manage marketing budget alongside GM Marketing & Consumer, monitoring day-to-day marketing spend to ensure resources are allocated effectively.
• Manage the Digital Marketing Coordinator and shared Consumer & Marketing Executive in their daily tasks, development and execution of the wider club marketing strategy.
• Work closely with the Digital Marketing Coordinator on the development, planning and execution of all paid marketing campaigns across NRL, NRLW and Netball.
• Ensure consistent brand presence and messaging across all channels and touchpoints with high levels of attention to detail.
• Manage relationships with media partners, focusing on the delivery of campaigns as they relate to sales objectives, and identifying opportunities to collaborate.
• Copywriting for Titans advertising, consumer websites (Membership, corporate hospitality etc) and writing sales driven articles for Titans’ website.
• Provide regular reporting to the GM Marketing & Consumer, identifying areas of success and opportunities for growth across the marketing remit.

About You

Required:

• Tertiary qualification in marketing, communications, or related discipline
• 4+ years’ experience in marketing planning and strategy execution
• Demonstrated experience managing staff
• Previous experience in developing and executing marketing strategies using Meta and Google Ads Manager to deliver campaigns
• Experience with Adobe Creative Cloud, Oracle Eloqua or similar marketing and email programs
• Strategic thinker with an ability to use data and insights to inform marketing strategies and decisions
• Strong written communication and copy writing skills
• Ability to effectively engage with internal and external stakeholders
• Excellent time management skills and high levels of attention to detail
• Current QLD Working with Children Check

Desirable:

• An understanding of rugby league, sport and/or the Gold Coast Titans

This position is a full-time role with working days Monday-Friday. Due to the nature of the business, weekend work will be required throughout the NRL season to attend and cover games.

Role applications close on Sunday 6 October 2024 and applicants should supply both a resume and cover letter with their application.

If you think this role is for you, please apply.

Desirable Criteria

• Sports Marketing / PR / Communications Degree

How to Apply

Please click “Apply Now” to begin your application.