General Manager - Ticketing, AFC Women's Asian Cup 2026 LOC Office

About the Role

The Asian Football Confederation (AFC) has awarded Football Australia (FA) hosting rights for the 2026 edition of the AFC Women's Asian Cup™. Having co-hosted the best-ever edition of the FIFA Women’s World Cup™ in 2026, Australia will host the Continent’s premier women’s national team for a second time in history having also staged the 2006 edition of the AFC Women’s Asian Cup™.

This prestigious event will bring together 12 nations in a tournament structured into three groups of four. Following the resounding success of last year's FIFA Women’s World Cup™, Football Australia, its stakeholders and partners are eager to create another tournament that celebrates women's football, delivers legacy outcomes for football and Australian society more broadly.

A Local Organising Committee (LOC) will be established for the sole purpose of delivering the 2026 edition of the AFC Women's Asian Cup™ in Australia.

With the LOC soon to be established, the General Manager - Ticketing, AFC Women's Asian Cup 2026 LOC Office, will initially be contracted to Football Australia, transitioning to the LOC Office once established.

This role is crucial in supporting the EGM, Event Growth and Experience in the development and execution of the ticketing strategy that promotes the tournament and supports the legacy of football in Australia. The role also be responsible for the management of ticketing operations and market strategies and execution.

Please note that this role is fixed term until post tournament 2026.

Duties & Responsibilities:

• Contribute to the development of the event ticketing strategy
• Lead a competitive tender process for ticketing for the event
• Develop and implement ticketing builds, pricing, sales processes, sales, planning, administrative tasks, and operational strategies
• Manage the commercial and operational relationship with external venue ticketing agencies and stadiums
• Develop and implement sales plans to drive revenue and audience growth
• Lead all ticketing operations including product builds and inventory management including seat kills, holds, accessible seating, sight restrictions and order of sell.
• Prepare and manage the ticketing budget, ensuring cost control and revenue maximization
• Prepare and monitor sales forecasts for the event based on volume and yield and manage sales reports throughout the event sales period

About you

Experience, Skills and Qualifications:

• 7+ years’ experience in ticketing/ analytical commercial or marketing roles
• Experience in planning for and delivering ticketing sales and operations in the Australian marketplace, preferably in major events
• Proficient leadership of technical, analytical and commercial teams
• Experience in financial modelling, forecasting, pricing strategies, inventory management and P&L/budget accountability
• A passion for stakeholder management and the ability to build and maintain strong relationships with stakeholders
• Experience in managing and executing sales strategies, sales and distribution strategies, sales activity and sales outcomes
• A full list of experience, skills and qualifications can be found in the above position description

Additional Requirements:

• Full working rights in Australia
• Working with children check (paid/employee) or state-based equivalent
• International Criminal History Record for each country (other than Australia) in which you have resided for 12 months or more in the last 10 years (if applicable)
• Out of hours and weekend work as required

How to Apply

Please click “Apply Now” to begin your application.