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General Manager - Media and Communications
Football Australia
Football Australia is the governing body of soccer, futsal, and beach soccer within Australia, headquartered in Sydney.
Job Posted- 12 Mar 2025
Status- Full Time
Location- Australia
Closing date- 25 Mar 2025
WHAT WE OFFER
At Football Australia we want to look after our people and below are just some of the many benefits of joining our team:
- Flexible work arrangements
- Birthday Leave
- Study Leave
- Wellbeing & Lifestyle leave
- Paid Parental leave in addition to statutory government offering
- Volunteer leave
- Employee Assistance Program (EAP)
- Partner discounts
- Workplace Banking Program
- Social Activities such as 5-a-side futsal
ABOUT THE ROLE
The General Manager - Media and Communications is responsible for championing and executing a compelling media and communications strategy that promotes Australian football’s narrative across all levels - from grassroots to national teams. This role ensures Football Australia’s messaging is consistent, engaging, and reflective of our strategic priorities, helping to differentiate our brand in a competitive sporting landscape.
Duties & Responsibilities:
Strategic Leadership & Planning
- Collaborate with the Chief Corporate Affairs, Brand and Communications Officer to develop a comprehensive Communications Strategy aligned with Football Australia’s XI Principles and Strategic Priorities.
- Drive initiatives to build a strong, consistent identity for Australian football, inspiring and engaging our diverse audience.
Media Operations & Management
- Oversee all media operations for major events (season launches, team announcements, awards nights, AGMs, etc.).
- Act as Media Manager for the National Teams (Socceroos and CommBank Matildas) when required, ensuring best-practice media engagement.
- Lead the production of media releases, guides, digital content, and annual reports, ensuring all communications meet high-quality standards.
- Oversee the development of the Annual Report each year and manage all aspects of the Annual General Meeting (AGM), ensuring seamless media and communications execution.
- Lead crisis communications planning and execution to mitigate risks and maintain Football Australia’s reputation during unforeseen events.
- Organise Media Round Tables and Media Conferences as required and liaise with Chairman, CEO and other Executives as required
Corporate Communications & Stakeholder Engagement
- Support corporate communications by preparing speech notes, briefing papers, and media materials for Football Australia CEO, Chair, executives and key stakeholders.
- Liaise with the Marketing and Digital Content teams to coordinate content for broadcast partners and digital platforms.
- Ensure internal communications align with external messaging to maintain a unified brand narrative across the organisation.
- Represent Football Australia at external meetings with media outlets, broadcast partners, stadium managers, and affiliated bodies.
Team Leadership & Capacity Building
- Mentor and train media managers within Football Australia and affiliated Member Federations, ensuring consistency in media practices.
- Provide comprehensive media training for players and officials to enhance their media engagement, ensuring they effectively communicate key messages and uphold the Football Australia brand.
- Organise annual seminars and briefings to keep teams updated on industry trends and best practices.
- Foster a culture of continuous improvement and innovation, driving performance evaluations and professional development across the team.
Operational Excellence & Industry Awareness
- Manage media accreditation processes for competitions and international matches while ensuring efficient and budget-compliant operations.
- Monitor media trends, news cycles, and policy developments to proactively shape Football Australia’s media strategy.
- Ensure all media and communications activities comply with regulatory requirements, ethical standards, and brand guidelines.
- Oversee corporate affairs budgeting and business planning in collaboration with senior leadership.
A full copy of the position description can be found here.
ABOUT YOU
Experience, Skills and Qualifications:
- Proven high-level organisational skills and meticulous attention to detail
- Deep understanding of Australian football’s landscape, including cultural diversity and global competitiveness
- In-depth knowledge of media industry practices with strong relationships across TV, print, radio, and digital platforms
- Ability to manage multi-disciplinary media, PR, and corporate communications projects under tight deadlines
- Excellent written and verbal communication skills, coupled with strong research capabilities
- Familiarity with the strategic vision of Football Australia and the application of the XI Principles and Strategic Priorities
- Experience in a high-level media or communications role within sports organisations
A full list of experience, skills and qualifications can be found in the above position description.
Additional Requirements:
- Full working rights in Australia
- Working with children check (paid/employee) or state-based equivalent
- International Criminal History Record for each country (other than Australia) in which you have resided for 12 months or more in the last 10 years (if applicable)
- Out of hours and weekend work as required
How to Apply
Please click “Apply Now” to begin your application.