Senior Campaigns Manager Header Image.

Senior Campaigns Manager

England Rugby

The Rugby Football Union is the national governing body for grassroots and elite rugby in England. Its purpose is to encourage rugby, and its values, to flourish across England.

13 Mar 2023
Full Time
Closing date
27 Mar 2023

Nature and scope:

The Senior Campaigns Manager will lead on the strategy and delivery of all marketing campaigns for the business, including promoting our England Mens team and the Red Roses, ticket sales and membership campaigns and participation campaigns promoting the grassroots of the game. They will support the Head of Consumer Engagement to develop integrated marketing strategies based on insights which are then delivered across the wider marketing team.


The job holder is accountable for:

  • Lead the development and execution of the marketing strategy across participation and fandom campaigns at the RFU with a focus on driving growth through the funnel (from awareness to attendance) with our target audience segments.
  • Oversee the project management of key campaigns from research through to delivery and evaluation
  • Ensure an integrated process is in place across the marketing department to bring together Brand, Content, Consumer Engagement and Product to deliver fully aligned plans
  • Engaging with and managing external agencies where required including creative and paid media agencies
  • Ensuring all campaigns have clear and consistent messaging across all relevant England Rugby channels
  • Manage a wider team to deliver marketing campaigns that are aligned to KPIs set out in the Strategic Plan
  • Build and manage positive relationships across the organisation including Rugby Events and Competitions, Rugby Development, Ticketing and Strategy & Insights
  • Manage tracking and performance of campaign activity and report on results in a timely manner
  • Manage budgets, ensuring cost control and accurate forecasting
  • Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans
  • Act as an ambassador for, and promote the best interests of the RFU, including the promotion of the RFU core values and BACK culture.
  • Undertake such other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role

Qualifications, skills & experience:


  • Experienced marketeer with a proven track record of delivering cross channel marketing campaigns
  • Experience in project management and delivering multiple tasks to deadline on budget
  • Excellent knowledge of marketing disciplines from insights, campaign briefing, agency management, channel and communications planning, execution and measurement
  • Ability to manage a huge network of stakeholders
  • Experience in team management
  • A great understanding of digital marketing including social media and CRM
  • Excellent writing ability with style adaptable to suit different communication tools and audiences
  • Sound commercial judgment and decision-making capability, with the ability to handle sensitive issues effectively
  • Good organisational skills and the ability to prioritise workload
  • Committed to driving forward inclusion in your role and day-to-day behaviours


  • Experience in sports marketing – ticket sales and participation
  • A good understanding of the sporting landscape
  • Educated to degree level or equivalent professional qualifications e.g. CIPR, CAM, CIM

Additional Information:

  • All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence
  • The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate
  • During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.
What we can offer you

We are proud of the range of benefits we can provide:
  • Retail discounts include 30% off Adidas, 20% off Optimum Nutrition, 25% off 02 and many more
  • Priority access to purchase match tickets
  • 25% discount in Rugby Store and
  • 25 days of annual leave and your birthday day off
  • Free dental care and free access to the stadium gym
  • Life assurance of 4x your basic salary, income protection scheme and Employee Assistance Programme that offers anonymous and confidential, emotional and practical support 24/7
  • After 3 months, you will be enrolled in our Aviva pension scheme and we will match and double your contribution up to 10%
  • Ride-to-work scheme, eyecare vouchers and season ticket loans

About Our Team

At England Rugby, we want to hear our employees’ thoughts, ideas and feedback on our strategies, new initiatives and our work environment. That’s why we have quarterly meetings called ‘the Voice’ where various topics are discussed, in addition to regular surveys, including our annual D&I survey. We are always striving to create the best environment for our colleagues, and we are proud to present some of our most recent feedback from Feb 2022:

  • 85% feel motivated to perform their role to the best of their ability
  • 83% feel supported by their Manager
  • 90% agree or strongly agree that their Manager empowers and trusts them to deliver while working from home
  • 83% feel informed and connected with the organisation

If you would like to find out more about our diversity and inclusion work or the culture at England Rugby, please visit our website here:

How to Apply

Please click 'Apply Now' to begin the application process.

Additional Information

Full Time
Job Type
Marketing & Communications
Rugby Union
Salary information
£64,000 - 67,000

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