Business Development Manager (non-matchday - TEL) Header Image.

Business Development Manager (non-matchday - TEL)

England Rugby

The Rugby Football Union is the national governing body for grassroots and elite rugby in England. Its purpose is to encourage rugby, and its values, to flourish across England

21 Jun 2022
Full Time
Closing date
12 Jul 2022

Job Purpose:

A pro-active often field-based sales role focused on driving non matchday (C&E) business into Twickenham Stadium, by nurturing and growing revenue from existing key accounts and sourcing and attracting new business opportunities. Identifying, managing and penetrating accounts across a variety of market segments and venue agencies to exceed the set revenue targets. The person fulfilling this role will have strong client and agency relationships within the C&E market, be a self-motivated and target driven individual. They will work closely with the sales managers on site to ensure opportunities are converted.

We believe hiring people from underrepresented groups into positions at all levels is vital to creating spaces and initiatives that better support those identities. We would love to see applications from disabled people, LGBTQ+ people, people from ethnically diverse communities, people of faith, people from lower socio-economic backgrounds, and women and non-binary people.


  1. Maximise all revenue opportunities from existing accounts
  2. Proactively develop and expand a new customer/client base
  3. To research and target specific market segments through sales and marketing activities to deliver revenue, whilst developing new contacts from existing clients
  4. When required, to support the team in taking and converting enquiries
  5. To represent the venue at industry networking events and exhibitions
  6. Monitor competitor activities including special promotions and pricing initiatives
  7. Coordinate and lead familiarization tours for key conference agents and corporate clients ensuring those guests attending are key influencers and decision makers
  8. Monitor competitor activities including special promotions and pricing initiatives
  9. Keep up to date with industry trends and best practice and share with wider team
  10. Assist with weekly reporting/administrative requirements as required by both the marketing and hospitality coordination leads

The Person:

  • At least 2 years sales experience
  • Must have experience within meetings & events industry
  • Experience or ability to learn new CRM tool (IVVY)
  • Ability to work flexible hours. (The basic hours of work will be 40hrs per week working five days out of seven; your hours will be determined by the needs of the business.)
  • A real “people” person, with great communication skills and strong commercial acumen
  • Standards and quality driven hands on team player.
  • Self-starter, has drive and ambition to hit targets
  • Ability to be creative with event briefs to make them work
  • A “can do” attitude from a person who is motivated by a passion for great standards and succeeding


People Skills:
Collaboration & Teamwork - Listens and responds constructively to other team members’ ideas; provides assistance to others when they need it; works cooperatively and shares their expertise and knowledge, to others to build or maintain positive team relationships.

Focus on the Guest - Ensuring superior customer satisfaction by keeping the customer (internal or external) at the focal point of all activity and continually satisfying the customer with superior quality, value and service that supports the growth of TEL.

Developing Self - Welcomes and uses opportunities to learn and grow; responds well to feedback from others; takes responsibility to ensure he/she has the skills to carry out own work

Technical Skills:
Problem Solving - Anticipates problems; sees how a problem and its solution will affect work (guests, colleagues, goals); gathers information before making decisions; works to eliminate all processes which do not add value; takes informed risks; analyzes current procedures for possible improvements; notifies supervisor of problems in a timely manner.

Strong Business Acumen - A naturally commercial minded thinker. Someone who can identify a commercial opportunity and considers what business is profitable and also right for the business. Has a natural instinct to research and follow up on potential great revenue making opportunities

Accountability - Takes responsibility for work activities and personal action; follows through with commitments, implements decisions that have been agreed upon. Maintains confidentiality of sensitive information; acknowledges and learns from mistakes without blaming others; recognizes the impact of their behavior on others.

Benefits Include:

• 20% annual bonus based on a revenue target and year end performance review (3.5% per quarter / 6% yearend)
• 25 days holiday
• Retail discounts at the rugby store and selected partners
• Aviva pension after 3 months – your contribution will be matched or doubled up to 10% a month
• Life assurance x 4 salary
• Employee assistance programme 24/7
• Vitality Private Healthcare
• Free dental care with Denplan
• Access to onsite gym
• Discounted membership of onsite Virgin Active (through Vitality)
• Access to purchase matchday tickets
• Ad hoc additional benefits throughout the year such as social events and tickets at other stadiums

If you would like to find out more about our diversity and inclusion work or the culture at England Rugby, please visit our website here:

Additional Information

Full Time
Job Type
Rugby Union
Salary information
£ 32,000 - 35,000

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