Brand Manager Header Image.

Brand Manager

England Rugby

The Rugby Football Union is the national governing body for grassroots and elite rugby in England. Its purpose is to encourage rugby, and its values, to flourish across England.

20 Nov 2022
Full Time
Closing date
2 Dec 2022

Nature and scope:

This is a unique opportunity to be part of the marketing team at the heart of England Rugby, working on projects that bridge design, brand development, strategic
communications, content & events.

We’re looking for a highly motivated individual to help grow and evolve the England Rugby brand. They will work closely with the Brand Lead and top creative agencies ensuring the ER brand becomes increasingly engaging and differentiated within the sports and entertainment industry.


  • Live and breathe our brand, be part of evolving the England Rugby (ER) brand, associated guidelines and be responsible for managing accurate usage across the business.
  • Manage the implementation of a new digital asset management platform for England Rugby key brand assets, utilised by multiple stakeholders.
  • Ensure accurate application of brand features across all digital channels.
  • Work with partners to maximise England Rugby brand association whilst adhering to guidelines and enhancing ER brand proposition.
  • Work with wider team to deliver outstanding creative that champions England Rugby, reaches increasingly youthful and diverse audiences, and stands out in the sports industry.
  • Generate key insights via internal teams and external providers to help understand perceptions and measure growth of England Rugby brand appeal.
  • Work closely with colleagues in licencing and legal to manage unauthorised use of the ER brand & likeness.
  • Work with internal teams and external providers to regularly measure England Rugby brand value & metrics.
  • Work with wider team to develop long term appeal of rugby participation via creative campaigns.
  • Effective delivery and management of ER associated brand assets in performance leagues including Allianz Premier 15s, Championship Rugby.
  • Management and evolution of sub-brands, including ‘Twickenham Stadium’ brand.
  • Provide the community game with support and solutions to access branded materials to help grow the game locally.
  • Review creative for quality and consistency and manage feedback and the signoff process with key stakeholders as required.
  • Ability to integrate and work collaboratively across the other departments within the business.
  • Ensure accurate application of brand across all products, merchandise.
  • Working with brand lead, explore brand partnerships which align with brand values and objectives.

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role

Qualifications, skills & experience:


  • Demonstrable professional experience working in a relevant role within a brand or in agency
  • Educated to degree standard, preferably in a related field.
  • Proven experience of delivering/managing brand assets to support rights holders and key campaigns.
  • Experience managing digital asset management platforms.


  • Exceptional attention to detail relating to brand application.
  • Ability to build relationships with key stakeholders.
  • High standards of output – the ability to ensure accuracy whilst maintaining pace to ensure deadlines are met.
  • Creative thinker with strong awareness of trends.
  • Effective written and verbal communication skills.
  • Strong project management skills and able to juggle many projects at once.
  • Commercial understanding with the ability to demonstrate ROI.
  • Willingness to work flexibly and support the team/business in other roles if required.

Additional Information:

  • All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence
  • The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate

How to Apply

Please click “Apply Now” to begin your application.

Click here for the full Job Description.

Additional Information

Full Time
Job Type
Marketing & Communications
Rugby Union
Salary information
£42,000 - 45,000

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