Senior Marketing and Communications Manager Header Image.

Senior Marketing and Communications Manager

England Athletics

England Athletics is the membership and development body for athletics and running clubs in England.

5 Jun 2024
Full Time
Closing date
26 Jun 2024

England Athletics is the National Governing Body for athletics and running in England. We work in partnership with the wider athletics family, especially our member clubs and bodies, UK Athletics, Sport England & commercial partners, to grow opportunities for everyone to experience our sport and to enable them to reach their full potential. England Athletics also provides national-level competition and is responsible for athlete development beneath world-class performance.

England Athletics is a membership and development organisation with c1,800 member clubs/bodies and c180,000 registered athletes, which exists to provide services and support to its members and to promote and deliver athletics and running activities across all ages, event disciplines, ability levels and aspirations; and to give support to the wider sport where there are more than 6.5m who run each month in England, 3,500 licensed road races and over 200,000 RunTogether participants operating in more than 3,256 groups.

We want to inspire more athletes and runners of all abilities and backgrounds to fulfil their potential and to have a lifelong love of the sport. It is our vision for athletics to become an inclusive sport where everyone belongs and can flourish. We want every participant involved in our sport, whether they are an athlete, runner, coach, official, leader, volunteer, facility operator, parent, or guardian to see and experience first-hand the guiding principles that continue to drive our work – including putting the athlete and runner first, encouraging high standards and ethical success across all aspects of our work, enhancing experiences, and working together in partnership not in isolation.

About you:

We are seeking a dynamic, personable, and experienced marketing and communications professional to join our team. This role requires a minimum of five years of digital marketing experience, particularly within a complex, multi-stakeholder environment. The ideal candidate will have a proven track-record in developing and implementing integrated marketing strategies, leading corporate communications, and managing teams and budgets. Creativity, strong analytical skills, and the ability to build and maintain strong relationships and positive team culture are essential.

Key Responsibilities:

  • Develop and implement integrated marketing strategies.
  • Lead corporate communications and apply insights to marketing planning and delivery.
  • Plan and deliver user-led marketing campaigns and content plans.
  • Manage relationships with agencies, freelancers, and other content producers.
  • Build strong internal relationships and manage a marketing team.
  • Oversee budget management and ensure cost-effective marketing activities.

Specific Experience:


  • Minimum of five years in digital marketing.
  • Experience in a complex multi-stakeholder/membership environment.
  • Proven track-record of leading corporate communications.
  • Insight-driven marketing planning and delivery.
  • Experience managing marketing agencies, freelancers, and content producers.
  • Strong internal relationship-building skills.
  • Experience in line management and delegation.
  • Proficient in budget management.


  • Experience in athletics, running, or the wider sports sector.

Abilities, Skills & Knowledge:

  • Positive, personable, and strong team player with a track record of building strong team culture.
  • Creative thinker with the ability to deliver messages to target audiences in innovative ways.
  • Excellent time management skills: ability to manage multiple projects in a fast-paced environment.
  • Analytical skills for monitoring and evaluating campaign effectiveness.
  • Flexibility to travel and work as required.
  • Confident in consulting with stakeholders at all levels.
  • Strong negotiation skills to ensure value from agencies and suppliers.
  • Effective teamwork skills for collaboration with geographically dispersed colleagues.
  • Initiative-driven, solutions-focused approach with attention to continuous improvement.
  • Meticulous attention to detail.
  • Commercial awareness with a focus on ROI from marketing activities.
  • Proficient in Word, Excel, PowerPoint; experience with CMS and email marketing systems is desirable.

Download the full Job Description here – Senior Marketing Manager JD

Join us and play a key role in driving our marketing and communications success!

Application Deadline:

Closing date for applications: 26th June

Interviews: During the week of 8th July

Additional Information

Full Time
Job Type
Marketing & Communications
Media & Digital
Salary information
£45,000 - 50,000

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