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Head of Membership

Cycling UK

Cycling UK, the national cycling charity, is on a mission to inspire a million more people onto their bikes.

16 Mar 2023
Full Time
Closing date
10 Apr 2023

About Us

At Cycling UK, we imagine a country where everyone is able to cycle. Where the streets are free of congestion and the air is clean to breathe.

Cycling UK, the national cycling charity, is on a mission to inspire a million more people onto their bikes. We have an exciting opportunity for a highly motivated and proactive individual who has a keen interest in developing within the Learning and Development field.

The Role

This role will lead on our membership strategy focusing on increasing the levels of financial support from new and existing members whilst also increasing member engagement with our wider organisational objectives. They will be responsible for all aspects of membership including proposition development, marketing and supporter journeys. The role will also develop our individual giving strategy incorporating appeals, raffles and legacy giving. The role will be an integral part of the income generation team with plenty of opportunity to get involved in many aspects of the charity’s work, particularly our communications, engagement and digital teams. They will have strong networks within the membership sector and apply an insight-led approach to all aspects of their work.

Specific Duties:

  1. Develop new membership strategy including: new tailored membership offers and journeys; new marketing plan; business modelling; digital aspects; operations which ultimately result in significant growth in both income and member numbers.
  2. Line management of the Membership Operations Manager and Fundraising Manager posts and strategic oversight of the membership and fundraising functions.
  3. Lead on (through supporting Membership Operations Manager) the operations and systems needed to support our membership programme, in particular the embedding of our new CRM and the optimisation of this system for membership.
  4. Work closely with the Head of Commercial to develop the commercial products as part of membership.
  5. Lead on development and implementation of the individual giving including individual donations, appeals, raffles, membership fee top ups, giving platforms and legacies.
  6. Take an insight-led approach to all work and projects and build strong networks across the membership/fundraising industry and attend networking events to build new relationships and learn from best practice.
  7. Actively contribute, generate ideas, participate in and give feedback on the wider work of the Income Generation team and other Cycling UK colleagues where relevant.
  8. Follow and monitor procedures to ensure compliance with data protection codes, fundraising codes, financial data protection, accurate information provision and all other areas of compliance.
  9. To follow and abide by Cycling UK’s policies and procedures as detailed in the Staff Manual at all times including Health and Safety, Equal Opportunities and Confidentiality.
  10. To be an ambassador for Cycling UK at all times.
  11. To carry our other duties as may be specified by line managers and senior management from time to time.
  12. Some weekend and out of hours work may be necessary.

Full Job Description can be found here

Applications close on Monday 10th April 2023

How to Apply

To apply, please click 'Apply Now' to begin your online application.

We are an inclusive organisation and would, particularly welcome applications from candidates from a broad range of backgrounds. We strongly believe that diversity strengthens our work. If you are already passionate about cycling, that’s great, many of us are too! But if you are simply really excellent at what you do, no matter what your background, that is what matters most to us. If you think that this describes you and you are excited by the prospect of joining our team, please do get in touch to find out more.

Applications close on Monday 10th April 2023

Additional Information

Full Time
Job Type
Supporter Services
Salary information
£45,000 - 52,250

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