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Head of Membership

British Cycling

British Cycling is the main national governing body for cycle sport in Great Britain. It administers most competitive cycling in Great Britain, the Channel Islands and the Isle of Man

21 Jun 2022
Full Time
Closing date
1 Jul 2022

British Cycling members are commuters, racers, weekend riders, coaches, leaders and volunteers. More than that though, they are a community of people who believe in the power of the bike and are passionate about the future of their sport. We provide members with exclusive offers and opportunities, peace of mind through insurance and legal support and a collective voice that has created change and improved the environment in which we all want to ride our bikes.

With a bigger and more varied community cycling comes a stronger voice – and this role is all about transformational customer acquisition while ensuring members are engaged and keen to continue their support because of the difference it makes.

What the role is:

You will need to have a good grasp of leading, planning, implementing and reviewing integrated marketing campaigns, with a strong analytical eye to translate trends into activations. There is real potential to put commercial and partnership working into practice too, by really understanding our audiences and identifying brands who carry the same values.

The role is well supported by an experienced marketing team, including digital, content and planning resources to make membership the star of multi-channel campaigns. And it’s certainly a vibrant time to be joining, with platform development and a clear ambition offering solid infrastructure within which to apply your own creativity.

If this sounds perfect for you, then let’s talk.

The details…

In this role you will focus on:

  • Lead the development of the new membership proposition.
  • Driving commercial growth through audiences & memberships (membership growth, eCommerce etc.)
  • Develop and implement audience & member value propositions & strategies.
  • Evolve diversified direct to audience/membership revenue streams.
  • Evolve customer journeys & direct marketing across digital platforms.
  • Drive digital integration of audience & membership products into digital products.
  • Manage KPIs across Membership Revenue, Acquisition Conversion & Retention.

All we need from you is…

  • Ideally educated to degree level or equivalent relevant marketing qualification
  • Proven experience in delivering campaigns and short-term tactical activity to drive acquisition.
  • A solid understanding of customer segmentation and targeting and how these can be applied to drive the desired response.
  • Experience achieving results in a complex, commercial organisation through detail orientation, strong analytical skills, and effective budgetary control.
  • Sound understanding of digital marketing principles such as Google Ads, Paid Social, Social Media, Content Marketing and Affiliates

How to Apply

Please click 'Apply Now' to begin the application process.

Additional Information

Full Time
Job Type

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