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Brentford B Communications Manager

Brentford Football Club

Brentford Football Club is a professional football club in Brentford, West London, England, which competes in the Premier League, the highest tier of English football, having gained promotion via the playoffs at the end of the 2020–21 Championship season.

16 Sep 2023
Full Time
Closing date
29 Sep 2023

The Brentford B Communications Manager plays a very important role in the Football Communications department. As well as being the communications lead for our well-established and highly-regarded B Team, there will be oversight of all football communications matters away from the First Team.

The Brentford B Communications Manager will work with a pair of Communications Executives and other colleagues to tell the story of our developing Academy and our women’s teams. This will involve the creation of content related to all teams, ensuring that written content fits in to the Club’s Editorial Strategy and working with our video production team to produce pieces for a variety of platforms. There will be times when video work will be completed just within the Football Communications team and the Brentford B Communications Manager will be comfortable taking decisions on AV content and producing when required.

All output will fit as part of the Club’s Communications Strategy and the Brentford B Communications Manager will be expected to have input in to the development of that strategy. It is also expected that strategies will be in place for each team that is being managed. These strategies will include plans to manage external media requests and plan for making opportunities where possible.

Inclusion Statement

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.

Safeguarding Statement

Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team.

At Brentford FC we want everyone to feel valued and included. Therefore, we will do what we can to support applicants with disabilities and long-term health conditions as part of our application process. If you require any adjustments or support, please contact us on [email protected] and we will do our best to accommodate your requirements in line with the Equality Act 2010.

Main Accountabilities

General Club Accountabilities

  • To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements.
  • To build and maintain good working relationships while maintaining a professional image.
  • To keep confidential any information gained regarding the Club and its personnel.
  • To maintain a flexible approach to work at all times.
  • Lead on Brentford B communications, using Club channels and external media to tell the story of the team and individuals.
  • Manage team of Communications Executives to meet targets.
  • Oversee the communication of our newly created Academy.
  • Ensure there are reports on the new Under-18 team and showcase their matches, highlighting big occasions.
  • Work with the coaches and management of our women’s team to ensure the widest possible audience for the development of the programme.
  • Strategise across the season and plan on a weekly basis the best way to tell our non-First Team football stories.
  • Record player statistical data for our B team, Under-18 team and Women’s teams.
  • Deal with incoming media requests for those in the football department not in the First Team group and look to place media coverage to help the story telling.
  • Attend fixtures for all teams when appropriate, or plan for others to do so, to ensure complete records.
  • Work closely with the video production staff to lead on all B Team, Academy and Women’s team video projects to maintain key Club messaging.
  • Upload content to the Club’s website and social media channels - specifically Facebook, Twitter and the relevant team Instagram pages.
  • Organise yearly media content days for players and staff.
  • Offer media training presentations to players and staff to advise them on interview skills.
  • Work closely with the young players to advise them on best social media practice.
  • Be a key contact upon the arrival of a new non-First Team player. Also liaise with player agents and parents with regards to public announcements and online player welfare.
  • When required, provide assistance at First Team fixtures and media events.
    Assist in delivery of all Football Communications and wider Club objectives.

Key Internal Relationships

    • Football Department
    • Video production/content team
    • Corporate Affairs and fan relations team
    • Intel and Insights

Person Specification - Essential Personal Characteristics

    • Experience of working in a professional football or other sporting environment for a minimum of two years.
    • Demonstrable experience of writing concise match reports and news stories.
    • Demonstrable experience in writing feature-length copy applicable for the official Club website and matchday programme.
    • Ability to strategise and plan work load for self and others to ensure all stories are told.
    • Understanding the football media landscape and agenda and knowing how best to position Brentford FC in that arena.
    • A full knowledge of the trends surrounding development and women’s football as well as the rules of EPPP and the Academy programme.
    • Ability to manage full-time colleagues and freelance support as needed.
    • Experience in video shooting and editing.
    • Experience in taking still photos.
    • Experience of working within a team.
    • Excellent planning and organisational skills.
    • Ability to show initiative and comfortable in being decisive when working alone.
    • Knowledge of social media platforms and understanding of how to use content to best effect on different channels.
    • Positive, pro-active approach with the ability to troubleshoot under pressure.
    • Ability to forge strong links with others in the organisation.
    • Strong IT skills including with MS Office suite.
    • Ability and willingness to work matchdays, including evenings and weekends, and spend time away from home on tours and training camps.
    • Knowledge of website content management systems.
    • Knowledge of media law, particularly relating to libel and minors.

How to Apply

Please click “Apply Now” to begin your application.

Additional Information

Full Time
Job Type
Marketing & Communications
Salary information
from £40,000

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