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Meetings & Events Sales Executive (Maternity Cover)

Birmingham City Football Club

Birmingham City Football Club is a professional football club in Birmingham, England. Formed in 1875 as Small Heath Alliance, it was renamed Small Heath in 1888, Birmingham in 1905, and Birmingham City in 1943.

9 May 2022
Full Time
Closing date
31 May 2022


The key responsibilities of this role will be to hit and exceed company set targets generating new business within the department by cold calling, referrals and agency business.

  • To meet weekly, monthly and quarterly sales targets as set by Head of Commercial.
  • To gain and develop new business relationships through cold calling – following a set out strategy.
  • To develop relationships with conference agencies to increase sales.
  • To actively sell tickets for football related events.
  • The ability to cross sell the various different football and non-football related packages.
  • To input ideas for future events and conference business.
  • To maintain and upkeep our internal booking system with customer information and daily activities.
  • This job description sets out current duties of the post that may vary from time to time without changing the general character of the post or the level of responsibility.
  • To manage, operate and sell key events held by the club.
  • To negotiate for products and services for certain events or conferences held by the club.
  • Liaising and communicating with all relevant departments on a regular basis.
  • Account Management.
  • Completion of at cost figures for Stock take reports.
  • Any other duties required as set by the clubs Head of Commercial.
  • Supporting the commercial match day operation – instructed by your line manager.



Essential Requirements

  • A good standard of Education to GCSE/BTEC Grade C or above.
  • Fluent in English Language.

Essential Requirements

  • Ability to meet targets and KPIs.
  • Outstanding communicator, capable of demonstrating your knowledge of sales and be able to close a deal.
  • Strength in time management, planning, organisation, and customer service skills is essential
  • Ability to identify opportunities, and show initiative.
  • Able to manage existing customer relationships, and proactively develop new customer relationships.
  • Identifies and anticipates customer needs and exceeds expectations.
  • Good level of experience in event management with outstanding organisation and negotiation skills.
  • Demonstrates excellent communication skills – both written and verbal.
  • Must possess excellent administration capabilities.
  • Ability to work both as part of a team and under own initiative.
  • Must be PC literate with excellent keyboard skills, including use of Word, Excel and Outlook.
  • Good budgeting abilities with the ability to put together profit and loss reports.

Desirable Requirements

  • Ability to demonstrate good problem solving and decision making skills.
  • Commercially driven and financially astute.
  • A minimum of 12 months experience within the conference/exhibitions and or events sectors.
  • Gained your experience from within a professional business-to-business environment and will be driven to succeed.

Personal Requirements

  • A hands-on approach and strong work ethic is a must with a background in target driven sales environments and good organisation skills also essential.
  • High energy; ability to remain focused on sales goals and work independently.
  • Must possess a genuine desire to exceed both consumer expectations and sales.
  • Enthusiastic, self-motivated, flexible and proactive approach to workload.
  • Ability to multi task.
  • Must adhere to confidentiality and data protection procedures at all times.

Additional Information

Full Time
Job Type
Event Management
Pay Information

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