Marketing Executive
Ascot Racecourse
Founded in 1711, Ascot Racecourse is a destination venue for world class horseracing and events, the leading racecourse in Britain and one of the finest in the world.
- Posted
- 16 Mar 2023
- Status
- Full Time
- Location
- England
- Closing date
- 14 Apr 2023
About Ascot - Summary & History
Founded in 1711 by Queen Anne, Ascot Racecourse is a destination venue for world class horseracing and events, the leading racecourse in Britain and one of the finest in the world. Through Royal Ascot the aim is to host the most prestigious, popular and high-profile race meeting in the world.
Royal Ascot is broadcast in over 150 territories with a reach of over half a billion people with significant and growing digital and social media engagement. It is a marquee event in the global sports and leisure calendar.
Ascot hosts around 600,000 racegoers a year across 26 race days, 300,000 of whom come to the five days of Royal Ascot. Royal Ascot capacity can reach an attendance of 75,000 on a day. Ascot’s conference and events business welcomes a further 200,000 customers a year outside racing.
Ascot aims to offer its racegoers something for everyone who wishes to be involved, and Royal Ascot’s offerings reflect this through the entry level Windsor picnic enclosure, the mid-tier Village enclosure, the central Queen Anne Enclosure and ultimately the Royal Enclosure. And incorporating up to 7000 racegoers in a wide range of private box and restaurant fine dining facilities.
In everything they do and how they do it Ascot and its people represent the Monarch.
ROLE
As a member of the Marketing Team at Ascot, this Marketing Executive role supports all commercial areas of the business including Royal Ascot, Ascot Racedays, Events at Ascot, Memberships, Food & Drink, Ascot Shop, and Bet With Ascot.
Reporting to the Marketing Manager, you will take ownership of the development of e-mail communications across key commercial areas, support with the delivery of digital marketing campaigns, implement website updates, as well as provide creative and strategic input to support development across our customer journeys from consideration and purchase, to post-attendance surveys.
We are looking for someone wanting to elevate their marketing experience, who understands the importance of data but is also an innovative thinker and able to create communications that will engage the right audience. Alongside this, you will also have the opportunity to support on brand campaigns, on-site activations, photography and creative briefs, as well as data, ticketing and e-commerce projects.
Main responsibilities will include:
- Creation and delivery of B2B and B2C customer communications, including service communications to ticket holders
- On-going development of automated campaigns and surveys
- On-going development of the Ascot customer data and customer journeys to deliver an increasingly personal customer experience
- Creative content production (working with artwork and content teams) to drive segment specific engagement across communications
- Supporting the development and delivery of digital marketing campaigns (working closely with Marketing Manager and supporting agencies)
- Responsible for updates to ascot.com website, ensuring that all the relevant pages with pricing and product information are correct and up to date
- Delivery of marketing campaigns to support Memberships, Events at Ascot, Retail, and Ascot Racecourse Partners & Suppliers (working closely with the wider commercial departments)
- Audience growth development through data capture and on-site activation initiatives
- Development of creative assets where required
- Analytics and reporting across e-mail and digital marketing activity
- Delivery of on-site marketing to ensure the relevant campaigns and POS are in situ for all Racedays
- Ensuring consistent internal communications across the Commercial Department so that all teams are aligned on marketing activity
- Be a brand guardian across everything you do
- Attend Ascot Racedays as required
- Any other duties/ad-hoc tasks as applicable
SKILLS, EXPERIENCE AND QUALIFICATIONS
Experience
- Understanding of the principles of sales, marketing communications and brand management
- Ability to use data and customer insights to determine most effective digital marketing campaigns
- Proven ability to deliver multi-channel high-profile marketing communication campaigns
- Experience in the delivery of highly segmented e-mail campaigns
- Proven usage of content management systems
- Experience in delivery of a successful physical and digital customer experience
- An ability to use analytics to determine marketing effectiveness and adjust campaigns to optimise return on investment
- Prior experience of Dot Digital and Microsoft Dynamics, or similar CRM is advantageous
Skills
- Analytical mind-set
- Strong creative mindset and copy writing skills
- High level of accuracy and attention to detail
- Ability to work effectively and prioritise work
- Strong organisational and planning skills
- Stakeholder management with the ability to influence outcomes both verbally and written
- Ability to work within a team and cross-organisationally
The jobholder should possess core competencies to enable them to promote Ascot as a first-class leisure venue and to ensure that all customers receive the best possible level of service. These include:
- Customer service
- Commitment
- Teamwork
- Oral and written communication
- Initiative
- Creativity and innovation
- Attention to detail
BENEFITS AVAILABLE:
Alongside a competitive salary we offer complimentary tickets for race days and some events that you can share with friends and family alongside pension and discounts in selected retailers locally.
HOW TO APPLY:
Please click 'Apply Now' to begin the application process.
CLOSING DATE:
Closing date is 14 April 2023. We reserve the right to close this vacancy early should a suitable candidate be identified.
As an equal opportunities employer, Ascot Racecourse Limited is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.